In fashion you'll come across headlines like 'Grey is the new black', or 'Blue is back!'
Well the same can be said for coaching and training. Coaching is back or you could say coaching is the new training!
Training budgets have come under great scrutiny during the recent economic downturn and it's fair to suggest that many organisations have found their budgets severely slashed or even cut completely!
But performing employees will still need pushing onwards and upwards, and non-performing employees will need to show improvements regardless of proportional size.
This is one of the reasons that business coaching has become so popular today. With business coaching, you're able to target individuals' needs and spend focused time on them and their requirements in blocks of time rather than full days. Training tends to take up a minimum of one day, but with business coaching you can split the time into smaller blocks e.g. 2 x3 hour sessions. This gives 6 hours of dedicated time to one person, enhancing their skills, knowledge, behaviours etc!
There is a misconception attached to business coaching that the only people to receive it are:
These two areas are good candidates for coaching, but so too are all the other areas within any given organisation. The best way to ensure that the coaching is tailored to the correct level for the individual concerned is to use an accredited business coaching organisation whose coaches have been assessed to ensure the provision of coaching meets and exceeds required standards.

Associated Group Ltd
Sterling House
10 Wheatcroft Business Park
Landmere Lane, Edwalton
Nottingham NG12 4DG
Tel: 0844 800 9185
Fax: 0115 921 5352
